Our Story
In the photographs since 1983.
Every family has a box of photographs.
Not the ones on a phone — the ones that got printed. A mehndi in 1994. A walima where the whole family stood in a row, squinting into the flash. A six-year-old in a frock a size too big, because she'd grow into it by Eid.
Since 1983, SANA'S has been in those photographs.
What we believed then, and still do
We started with one studio and a simple belief: that the clothes a family wears for its most important days shouldn't be reserved for the families who can afford couture. Designer fashion, at prices every family can afford.
That belief hasn't changed in forty-three years.
The girl in the frock is now choosing her own lehenga
What has changed is who's standing in the picture.
The girl in the frock is now choosing her own lehenga. The woman in the 1994 mehndi is now shopping for her daughter. We've watched that happen thousands of times — which is why we make mother-and-daughter pieces in the same fabric and the same embroidery, made to be worn together and photographed together.
How it's made
Handwork, aari, zari, gota kinari and mirror work, in raw silk, velvet, organza, banarsi and jacquard. The same karigars and the same embroidery traditions that define Pakistani formal wear — work that machine production cannot replicate.
Everything comes finished, with a matching dupatta. Nobody should lose their wedding week to a tailor.
Where to find us
Six stores across Pakistan. Our teams can help with sizing, alterations, and coordinating outfits for a whole family or wedding party.
- Lahore — MM Alam Road · Map
- Islamabad — Centaurus Mall · Map
- Multan — Gulgasht · Map
- Gujranwala — Fazal Center · Map
- Gujrat — Court Road · Map
- Sargodha — University Road · Map
Full addresses, hours and directions →
We'd like to be in yours
We're not trying to be the most expensive name in Pakistani fashion. We're trying to be the one your family has always gone to.
If you have a SANA'S photograph — from last Eid or from 1996 — we'd love to see it. Share it with us on Instagram, or send it on WhatsApp.
Women's Occasion Wear → · Girls' Occasion Wear → · Mom & Me →