Our Story
In the photographs since 1983
Every family has a box of photographs.
Not the ones on a phone — the ones that got printed. A mehndi in 1994. A walima where the whole family stood in a row, squinting into the flash. A six-year-old in a frock a size too big, because she'd grow into it by Eid.
Since 1983, SANA'S has been in those photographs.
What we believed then, and still do
We started with one studio and a simple belief: that the clothes a family wears for its most important days shouldn't be reserved for the families who can afford couture. Designer fashion, at prices every family can afford.
That belief hasn't changed in forty-three years.
The girl in the frock is now choosing her own lehenga
What has changed is who's standing in the picture.
The girl in the frock is now choosing her own lehenga. The woman in the 1994 mehndi is now shopping for her daughter. We've watched that happen thousands of times — which is why we make mother-and-daughter pieces in the same fabric and the same embroidery, made to be worn together and photographed together.
Don't take our word for it
Not campaign photographs. Our customers, wearing SANA'S at their own occasions, posted by them, in their own words.
“Thank you so much for sending over this adorable frock.”
@suniisays
“Thank you SANA'S for sending this gorgeous baby girl frock.”
@aimi_licious_blog
“My beautiful daughter Alayna Khan is wearing SANA'S.”
@saharselects
“My princess wearing SANA'S.”
@userbusy2211
“Channeling my inner traditional vibe. Dress by SANA'S.”
@azekah.daniel
“Adding a touch of glamour to the wedding reception in my maxi from SANA'S.”
@summaiyarizwan
“Eid day, in SANA'S.”
@ayzelhamzakhan
“On air in SANA'S Nikhaar.”
@sonyasundas
“In magenta aari embroidery from the Shendi collection.”
@gfarooqi
“Perfectly coordinated for Eid in SANA'S.”
@narjisamirFirsts
Read enough of our reviews and the same word keeps appearing. A first birthday. A first Eid. The occasions families photograph most.
“I chose my princess' 1st birthday dress from SANA'S and it looked marvellous on her.”
2021
“Thank you so much for making my girl's 1st Eid wonderful.”
2023
“My daughter wore one of their dresses on her 1st birthday and everyone loved it.”
2023
“SANA'S dresses made my daughter's Eid day so memorable.”
2021
“I have ordered many times for my daughter's birthday frocks. SANA'S never disappoints me.”
2023
“Everyone adores my girl's dresses from SANA'S. She always gets a unique look at weddings.”
2021
“My daughter loved the frock — the fabric quality and the shine is simply amazing.”
2023
“This is the second Eid of my daughter and SANA'S never disappoints me.”
2022
4.8 / 5from 890 reviews
Before it reaches you
Handwork, aari, zari, gota kinari and mirror work, in raw silk, velvet, organza, banarsi and jacquard. The same karigars and the same embroidery traditions that define Pakistani formal wear — work that machine production cannot replicate.
Everything comes finished, with a matching dupatta. Nobody should lose their wedding week to a tailor.
Where to find us
Six stores across Pakistan. Our teams can help with sizing, alterations, and coordinating outfits for a whole family or wedding party.
- LahoreMM Alam RoadMap
- IslamabadCentaurus MallMap
- MultanGulgashtMap
- GujranwalaFazal CenterMap
- GujratCourt RoadMap
- SargodhaUniversity RoadMap
Full addresses, hours and directions →
Visiting from abroad?
Many of our customers live overseas and shop with us while visiting family in Pakistan — for a wedding season, for Eid, or on a trip home. Our pieces are ready to wear and come complete with matching dupattas, so you can buy and pack the same day. If you'd like alterations or custom sizing, come in the first few days of your trip.
Other people's photographs. Other people's words.
We'd like to be in yours.